Wessex Fleet Solutions are a national, corporate fleet management company. They approached us to design their new presentation folder - a simple A4 folder to distribute letters, data sheets and a business card.
When discussing the project with Wessex Fleet, it became clear that strong imagery was one of their key requirements. Initially the talk focussed around the possibility of a photo shoot of their cars, however we soon decided that the best way to provide the quality of shots required within the project budget would be to produce computer generated imagery of the cars.
By modelling and rendering custom 3D imagery in-house using the software package Modo, we were able to quickly produce concepts for Wessex Fleet, including shots that would be difficult to replicate with a camera without hours of editing time. We could change the colour of the car, the background, the angle, all in a few moments and show the client in realtime to make quicker decisions, reducing the cost of the project significantly.
We provided them with various options and finishes for the folder - the brief was to look professional and corporate, maintain their current branding and at the same time stay visually fresh.
The final presentation folder is an A4 400gsm matt laminate finish with a Spot UV gloss highlight.