LET USDEFINE YOUR
No matter how solid your brand is, you must constantly renew yourself to stay relevant. We’ve worked with everyone from startups to established companies to define their novo and move it forward, through strategy, creative and breakthrough tech.
WHY WE NOVO
Novo is a creative, strategy-led partner that shatters the conventions of traditional marketing. We practice the art of bringing the state of novo to companies across the world. We are unbridled creativity, proven business savvy and technical vision that knows no bounds. For marketing, we are the new way.
Let’s Work TogetherOUR TEAM
Meet our thinkers, creators and brand sherpas.
Ryan Dohm
view bioPARTNER / CHIEF EXECUTIVE OFFICER
Meet Ryan, AKA the consummate overachiever. He’s the co-author of two patents. The builder of a 20 million dollar medical device company. He climbed Mount Rainier twice, and has kayaked over a 30-foot waterfall. Today, at Novo, he’s handling client relations, project management, admin and strategy with aplomb. Along with being a highly experienced business owner, Ryan is also certified or licensed as a digital analyst, a digital marketer, and as a medical device internal auditor. When he’s not taking on the world at Novo, he’s busy proving his certification as Father of the Year.
DUSTIN DOHM
view bioPARTNER / CHIEF CREATIVE OFFICER
Dustin Dohm was born to brand. The son of a marketing firm owner and world-champion female arm wrestler (we kid you not), this business guy/creative launched a lacrosse-focused startup in his sophomore year in college. That company eventually became three companies, with Novo being one of them. And now, he’s our CCO. He’s a strategist, product and idea concepter, market researcher, business developer, SEO optimizer, brand manager and stellar designer. He’s also a snowboarder, golfer, part-owner of a company that has raised $70k for charity, and proud dad to two awesome kids.
Nathan Murray
view bioPARTNER / CREATIVE DIRECTOR
Nate Murray once summited multiple 12,000 ft Colorado peaks on his mtn bike in one day. That’s how he takes on everything in life – he locks his vision in on what needs to happen and never gives up. Nate sets the creative tone of Novo, overseeing our work and, of course, creating it himself as a hands-on art director and designer. His work includes everything from concepting logos to visualizing complete brand languages, to designing packaging, catalogs and UI/UX websites. And while he’s not a big believer in awards, he can’t help racking them up. When Nate’s not conquering the terrain of the marketing world, he can be found leading his church youth group, restoring his Manila Grün VW Rabbit, hanging with his family, swimming in water holes in Vermont, hiking, snowboarding – and cycling about 10,000 miles a year.
Gabriel dunmire
view bioSENIOR DIGITAL DESIGNER
When it came time for Gabe to decide what to do with his life, he says he had two choices: skateboarding and creating artwork. He chose both. As our senior designer, Gabe combines craft and raw creativity to develop brands through all media, from web and app design to classic print and packaging. He has his own line of handcrafted stationery products called Story Supply Co. He worked as an illustrator and painted murals. And – dream come true -- he’s the part owner of a skate shop called Exist. Among his other achievements: being named one of Susquehanna Style’s “Men of Style,” and raising two amazing young women.
ANDI SIMPSON
view bioDIGITAL DESIGNER
Andi is the queen of all high-tech design programs. And with deep roots in the arts, she’s also the queen of design. Each project she works on here at Novo shows how gifted she is as both an artist and a craftsman. With a BFA in fine arts and graphic design, Andi operated her own design house before joining our team. On the fine arts side, Andi’s work has been exhibited alongside pieces by Sheard Fairey and Banksy. Her best work to date: her lovely daughter, who loves to paint with her talented momma.
Evan Henry
view bioDigital Developer
Evan’s mind is wired to problem-solve. That’s what he did in the Army where he worked on mechanized war functions, and it’s what he does it every day at S/S. This taskmaster works on website development, workflow automation, process design and technical task organization, and builds custom gaming computers on the side. He can take a lifeless mockup of an idea and make it live and breathe in the digiworld. While he dives deep into the land of the virtual, he also enjoys the unplugged life, freshwater fishing, woodworking, restoring antique tools, playing acoustic guitar, hanging out with his sons and being an overall good guy. Case in point: in a recent missionary trip, he helped build a school from locally mined stones.
Helen tafesse
view bioPROJECT COORDINATOR
Helen’s creative odyssey was sparked by the boldness of artists who crafted meaning from their life experiences and imaginative perspectives. Discovering her own process and forging connections through art installations, exhibits, and conceptual design culminated in the founding of Older & Wiser Co. This vibrant hub brings together the local creative community through collaborative productions, satisfying her insatiable craving for connection and activity. Helen thrives on collective synergy, revels in defying odds, and finds beauty in reinventing imperfections. At Novo, she serves as their project coordinator, facilitating communication between the team, contractors, and clients. Off-duty, you’ll find her amidst a crowd, always on the hunt for magic in the ordinary.
Jon Greeley
view bioSenior Account Director
Meet Jon, a marketing and advertising veteran with over 20 years of experience. He lives by the mantra, “It’s a marathon, not a sprint,” which guides his professional and personal endeavors. Jon has played a key role in launching and revitalizing brands for clients like Gulf States Toyota, General Motors, Stanley Tools, Leukemia & Lymphoma Society, and The Boston Bruins. He excels at bringing teams together to tackle business challenges with creativity and strategic insight, and his passion for engaging with people – clients, team members, and agency partners alike – drives his collaborative approach. Off the clock, you’ll find him mountain biking or skiing in the backcountry of Vermont, always on the hunt for his next adventure and shot of adrenaline.
OUR CLIENTS
LET'S NOVO