Innovate Design are a large product design company based in Salisbury who have truly thrived in the ‘Dragon’s Den’ era. They provide a variety of services for inventors based around protecting and developing their product ideas, and helping them to take their ideas to market.
As well as to update their main business website to reflect their status as a cutting edge product design firm, our brief was to release Innovate’s in-house staff to be able to quickly publish their own content to the web, and to remove the current bottleneck of requiring a member of staff who could code to make changes to the site.
We turned to the popular CMS WordPress for the basis of this website, with several members of the Innovate team having good experience of the platform meaning a reduced impact on their ability to take on the new website. Innovate regularly get upwards of 40,000 website hits per month, so we needed to be sure their platform and hosting could handle this sort of traffic.
After going through several iterations of the website wireframe and design phase, we created a clean, modern website that had engaging content, utilising sketches to represent the early stage of ideas many of their clients would associate with, but keeping a consistent and bold colour palette of dark blue and gold/orange throughout to point to both the authenticity and modernity of the brand.
Features of the website include it being mobile ready, having multiple forms including one for clients to upload sketches to, a blog, and preset page templates for their staff to add testimonials, case studies and profiles without worrying about breaking the content layout.